Nissan was a benchmark for car enthusiasts with affordable and fun vehicles. After overcoming financial difficulties, the brand has radically shifted its strategy. Its new goal is not horsepower, but artificial intelligence. Its plan is to become a manufacturer of vehicles defined by software and autonomous systems. 🤖
The Car as a Software Platform and Proactive Assistance ðŸ§
Nissan's vision involves integrating advanced-level autonomous driving systems into a large part of its lineup. The key is AI-powered voice assistants that anticipate needs, manage routes, and proactively control vehicle functions. The car evolves from a mechanical product to a software platform on wheels, where continuous updates redefine the experience.
Your Next Skyline Will Tell You That You Drive Badly 😅
It's a change of era. Imagine your GT-R, instead of roaring with an RB26, whispering in your ear that you should have braked earlier in that corner. Or that the navi, instead of a route, suggests a coffee because it detects your attention level is dropping. We will miss the raw mechanics, but at least we'll have a co-pilot who never tires of criticizing our driving style.