Navarra launches a campaign to make you love Europe from your couch

Published on April 27, 2026 | Translated from Spanish

The Government of Navarre has presented the campaign Europe, 0 km from you, an initiative that seeks to bring the European Union closer to the daily routine of Navarrese people. Through informative actions, it aims to highlight how European policies and funds directly impact daily life, from agriculture to mobility. The idea is for citizens to feel Brussels is closer than their own neighborhood, without needing to cross the border.

A sofa with the flag of Navarre in front of a map of Europe, while an arm holds a mobile phone with the Europe a 0 Km app.

European funds and digital transformation: the silent engine of Navarre 🌍

Behind the friendly slogan, the campaign is backed by concrete data: Navarre has managed over 200 million euros from the Next Generation program for industrial digitalization and renewable energy projects. The initiative promotes the use of e-administration platforms and open data networks, making it easier for SMEs and citizens to access subsidies without physical paperwork. The goal is to integrate community bureaucracy into a single click, reducing the technical distance between Pamplona and Brussels' decisions.

From Brussels to your kitchen: when the EU pays for even your ham 🥩

The campaign promises that Europe is 0 km away, but be careful, don't expect them to bring you a paella from Strasbourg. However, European funds have financed everything from improvements in water treatment plants to the modernization of agricultural cooperatives. So, when you enjoy a good wine from the Ribera, remember that part of the label may bear the EU stamp. What they don't clarify is whether they also subsidize the subsequent nap.