Telefónica makes a move in its television subsidiary. Alfonso Gómez Palacio, until now president of Telefónica Hispanoamérica, takes over as CEO of MovistarPlus. He replaces Daniel Domenjó, who leaves by his own decision after barely a year in the position since March 2025. The handover will be orderly in the coming months.
The technical challenge of stabilizing the OTT platform 🎯
Gómez Palacio inherits a platform seeking to consolidate its content offering and improve user experience in a saturated market. The integration of on-demand services, optimization of 4K streaming, and reduction of latency in live broadcasts are pending tasks. He will also have to deal with competition from Netflix, Prime Video, and DAZN, while the subscriber base pressures for more agile interfaces and fewer playback errors.
A one-year term: just enough time to warm the seat 🪑
Domenjó lasted as long as a trial subscription to MovistarPlus. He came, he saw, and... he left. Twelve months later, the CEO chair is vacant again. Gómez Palacio, accustomed to managing crises in Hispanoamérica, now faces the challenge of ensuring no one cancels the service after the second month. Of course, if things go wrong, he can always return to his old position. Remote controls show no mercy.