Fewer receptions and more coconut slices: the new luxury is simplicity

Published on April 24, 2026 | Translated from Spanish

Alberto Grimaldi proposes a change of course on Vía Augusta: setting aside formal receptions and clock-bound commitments to embrace what is genuine. The slice of coconut is not just fruit, but a metaphor for the everyday pleasures we often sacrifice for appearances and punctuality. The article invites us to prioritize authentic moments over the rigidity of the social calendar.

Minimalist image: on a light wooden table, a fresh slice of coconut next to a discarded wristwatch. Blurred background with palm trees at sunset. Warm, natural colors. Symbolizes choosing simple pleasures over the rigor of the social schedule.

Automating the superfluous to free up real time 🤖

In development and technology, the lesson is direct: if a process does not add real value, it must be eliminated or delegated. Like empty receptions, many technical tasks (status meetings, decorative reports, redundant validations) steal time from innovation. Automating those commitments allows resources to be dedicated to what truly matters: experimenting, iterating, and finding that digital slice of coconut that solves concrete problems without bureaucracy.

The stopwatch syndrome and the forbidden fruit 🥥

It turns out that obsessing over arriving on time to a reception to eat cold canapés is less productive than accepting a delay and enjoying a coconut on the beach. The same happens in code: forcing a release at exactly 6:00 PM just to meet the schedule often generates bugs that we later pay for with overtime. It is better to prioritize that the product works, even if the demo arrives ten minutes late. Punctuality does not fix a bad algorithm.