Google announced at Cloud Next 2026 a $750 million fund for partners like Accenture, Deloitte, and KPMG to develop agentic artificial intelligence on Google Cloud. It is the largest individual investment by a hyperscaler in a partner program, aiming to capture a share of the enterprise AI market valued at one trillion dollars.
Credits, co-investment, and training to build agents 🤖
The fund combines cloud credits, direct co-investment, and training grants. The goal is for consultancies to integrate AI agents capable of executing complex tasks autonomously, from process automation to predictive analytics. Google aims for these developments to take place within its ecosystem and not on Azure or AWS, offering tools like Vertex AI and Gemini to accelerate enterprise deployments.
Google's money smells like lock-in, but tastes like glory 💰
Let's face it, $750 million sounds like a dream figure for any consultancy. But let's not fool ourselves: it's like when your brother-in-law invites you to dinner and then asks you to help him move. Google is shelling out the cash now, but expects consultancies to become addicted to its APIs and forget that other clouds exist. In the end, the one who invests reaps the rewards, and the one who develops... pays with loyalty.