Freepik, the well-known graphic resource search engine founded in Málaga in 2010, has announced its rebranding as Magnific. The company adopts the name of the Murcian startup it acquired in May 2024. The change aims to leave behind the image of a stock image bank and align with the cutting-edge artificial intelligence that defined Magnific, admired by the international creative community.
The technical merger: from vector search engine to neural generator 🧠
The acquisition of Magnific, specialized in image upscaling and enhancement through neural networks, allowed Freepik to integrate super-resolution models. Now, the platform unifies its search engine with generative AI tools to create and edit visual content in real time. This represents a technical leap from a file indexing system to an ecosystem of creation assisted by deep learning algorithms.
Name change so you don't confuse them with a cheap stock photo bank 😂
Basically, they no longer want to be associated with those images of people laughing with salads. Now they are Magnific, the cool AI that upscales your memes. Of course, let's hope they still have those empty office vectors for when you need to put together last-minute presentations. The name change won't erase the memories of that 2010 logo.