Madrid-born artist Coco Dávez has designed the poster for the San Isidro festivities for El Corte Inglés, as part of its initiative to commission illustrations from young local creators. Her work blends popular tradition, collective celebration, and the contemporary pulse of Madrid, offering a modern take on the saint and his chulapos.
From sketch to pixel: building a festive identity 🎨
Dávez applies her recognizable style of geometric figures and flat colors, using digital tools such as a graphics tablet and vector illustration software. The process includes layers of color, symmetrical composition, and hand-drawn typography. The technique allows for a clean finish that works both in print and on screens, optimized for social media and urban signage.
San Isidro, the saint who now poses for Instagram 📱
The farmer saint traded his hoe for a digital brush and no longer waters gardens, but fills Madrid's stories. The tradition of chulapos dancing the chotis merges with contemporary posturing. At least the poster doesn't have a face filter or ask for a like, although it will surely get one.