Aleksander Ceferin, president of UEFA, spoke from the Riyadh Air Metropolitano about the recent challenges in football. Between the Super League, covid, and armed conflicts, the leader expressed his desire for calmer times. He also addressed the change in sports consumption, denying that young people only want to watch highlights instead of full matches.
Youth consumption: between TikTok and the 90-minute match ⚽
Ceferin rejected the idea that new generations prefer highlights over full matches. However, audience data shows that platforms like YouTube and social media capture the attention of those under 25. UEFA is exploring hybrid formats: vertical highlights for mobile phones and broadcasts with real-time statistics. The challenge is to maintain the essence of football without losing an audience that consumes content in 30-second fragments.
Ceferin: young people do watch full football... on their second screens 📱
Sure, because nothing says commitment to 90 minutes like having the match on in the background while scrolling memes on X. The UEFA president believes young people still enjoy the full game, even if it's with a phone in one hand and a remote in the other. Maybe the trick isn't to lengthen the highlights, but to shorten the matches. Or invent the Super League of looping goals. Now that would be addictive.