The Cártama City Council has set up an information point at the town's fair as part of the Cártama Against Drugs program. The initiative aims to reach young people and the general public with clear data on the risks of substance use, offering healthy leisure alternatives. The action takes place in a festive environment to maximize the reach of the preventive message.
Data and technology at the service of prevention 🧠
The stand uses touchscreens with anonymous surveys that measure risk perception among attendees. The data is cross-referenced with local consumption studies, allowing educators to adapt their message in real time. QR codes have been implemented that redirect to help resources and a municipal app with geolocation of counseling points. The system generates automatic reports to evaluate the campaign's impact.
The fair, now with less risk of a bad trip 🎡
Because it's not all about Ferris wheels and cotton candy. While some seek the thrill of the fastest ride, others receive leaflets explaining why certain artificial highs end in a crash. The most curious thing is seeing parents queuing at the prevention stand while their children ask them for money for the carousel. Ironies of life: the fair as a school of health.