Apple bets on AI as the engine of its next era

Published on April 22, 2026 | Translated from Spanish

Apple's future CEO, John Ternus, has indicated in an internal meeting that artificial intelligence will be the pillar of a new stage of innovation. For users, this promises more advanced devices and services, integrated into the company's ecosystem. However, these advances depend on future developments that are still uncertain, generating cautious expectations about their real impact.

A futuristic image of the interior of Apple Park: a translucent iPhone floats over a robotic hand, surrounded by blue and gold light particles. In the background, a hologram of the Apple logo with glowing neural circuits, symbolizing AI integration. The scene conveys innovation, but with a tone of cautious expectation, reflecting the text.

Local Processing and Private Cloud on the Horizon 🤖

Apple's strategy would focus on running AI models directly on the device, using chips like the Neural Engine, to ensure privacy and speed. This would be combined with cloud services under the Apple Private Cloud Compute model, which processes data without storing it. Integration with Siri, the operating system, and native applications could offer predictive functions and automation, although the launch timeline and maturity of these capabilities are still uncertain.

The Assistant That Promises and Sometimes Falls Asleep 😅

John Ternus talks about an AI that will anticipate our needs, but Apple veterans remember when Siri promised the same and today it barely manages to set a timer without apologizing. Perhaps this time the assistant will understand that we don't want it to remind us to buy milk when we are already at the supermarket, but five minutes before. Or maybe it will remain the same companion that confuses a pizza with a flight. Hope is free, patience is not.