Amazon has launched Alexa+ in Spain through an Early Access program. The new version of the assistant, based on generative artificial intelligence via Amazon Bedrock, will cost €22.99 per month after the initial phase, or will be free for Amazon Prime subscribers, whose cost is €4.99 per month or €49.90 per year. The main novelty is its agentic capability, which allows it to execute complete tasks instead of just responding to commands.
How Alexa+'s agentic layer works with Bedrock 🤖
Alexa+ uses large language models hosted on Amazon Bedrock to process complex requests. Unlike previous versions, it can now chain multiple actions: book a restaurant, buy tickets, or adjust home devices without user intervention. The system interprets the conversation context and maintains the thread of previous requests. All processing is done in the cloud, with responses generated in real time. Integration with third-party services is managed via APIs, allowing for smoother interactions.
Paying €23 so Alexa reminds you that you bought milk 🥛
Alexa+ promises to be so smart that it will do your shopping for you, plan your week, and even remind you to turn off the lights. But let's be realistic: most likely you'll end up asking it for the weather, and after three seconds of silence, it will respond with a bad joke about climate change. For €23 a month, we hope it at least knows how to tell the difference between a pizza and a book, though we doubt it. Of course, Prime members will get it for free, so you can keep arguing with it as usual.